Kao Corporation announced the expansion of its skincare brand Bioré into the South Korean market, part of its Global Sharp Top strategy for global growth. The brand offers high-performance sunscreens with UV protection and lightweight feel, targeting the influential K-beauty market. Bioré will launch a global campaign featuring Stray Kids to promote its UV products worldwide. This move aims to establish Bioré as a global leader in skincare and expand its presence across Asia and other international markets. The campaign will include various initiatives such as anthem films, out-of-home advertising, and social media content.
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