Thapanee Kiatphaiboon, the former Deputy Governor for Tourism Products and Business, has been appointed as the new Governor of the Tourism Authority of Thailand (TAT). Known for her innovative leadership and technology acumen, Thapanee has made significant contributions to the development and promotion of Thailand’s tourism industry. She spearheaded initiatives such as the Amazing Thailand Safety and Health Administration (SHA) certification program, which set high standards for health and safety in the hospitality industry. Thapanee’s forward-thinking approach also led to the creation of entry schemes like the Special Tourist Visa (STV) and the Phuket Sandbox, paving the way for Thailand’s reopening. She has also utilized social media and technology to promote tourism and has championed special interest tourism products. Thapanee’s appointment as Governor of TAT reflects her outstanding contributions to the industry’s growth.
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