The Association of Thai Travel Agents (Atta) is skeptical about the government’s proposal to offer free visas to Chinese tourists in order to stimulate demand. Atta believes that economic difficulties and a weak currency may render this initiative ineffective, especially when considering flight and staff shortages. The Federation of Thai Tourism Associations and the Tourism Authority of Thailand are preparing a white paper outlining urgent issues, such as enhancing tourist attraction and reinforcing Thailand’s image as a safe travel destination. Atta’s president emphasizes the need for solutions to attract more tourists, while the honorary secretary-general suggests two potential strategies for the Chinese visa policy. However, the visa policy alone may not be enough to boost the market, as Chinese travel companies are still facing worker shortages and increased operating costs. The demand among Chinese tourists to visit Thailand is currently low due to economic pressures, weak currency, and negative perceptions circulating on Chinese social media about safety in Thailand. Adith urges the government to implement relevant tourism policies and increase flight capacity to attract 5 million Chinese tourists by the end of the year.
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