The well-known business in Bangkok, Pang Cha the World Class Thai Tea, has issued a notice asserting its trademark rights and warning against imitations or use of the brand names “ปังชา” and “Pang Cha.” They have demanded 102 million baht in compensation and sent cease and desist letters to small bread and beverage stores selling Thai tea. Store owners are feeling pressured and frustrated by the situation. One owner, Weerachart Aiyarakarnchanasak, received a letter demanding damages for trademark infringement and expressed confusion over the allegations. Another owner, Punparun Karnchanasorat, was warned about trademark infringement and has made changes to comply. The Pang Cha patentee has apologized for the misunderstanding, and an intellectual property expert explained that a normal store can use the name “Pang Cha” as long as the product doesn’t resemble that of the reported store.
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