A Korean drama series called “Winter Sonata” that aired in Japan 20 years ago has sparked a renewed interest among a younger generation of Japanese. The drama’s popularity led to a surge in interest in the Korean language and history. Many viewers, like Hiromi Ono, became enamored with the drama and began studying South Korean TV dramas to learn more about the country. The airing of “Winter Sonata” also increased the number of Japanese tourists visiting locations featured in the drama and spurred a rise in Japanese studying the Korean language. The current Korean boom is driven by young people’s fascination with K-pop and South Korean goods. This cultural exchange is also fostering an interest in Japanese culture in South Korea.
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