Startups have been struggling since the funding slowdown and valuation reset began in 2022. Parade, a direct-to-consumer startup in the intimates industry, has been acquired by Ariela & Associates International, a major player in the same market. Parade offered sustainable and comfortable intimates in a wide range of sizes. While the terms of the deal are unknown, the lack of celebration and comments from Parade suggests that the acquisition may not have been favorable. This reflects the challenging market conditions for startups.
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