The website for Lockheed Martin Apparel in South Korea is drawing attention for selling streetwear-style clothing featuring the logo of the defense contractor. It is unclear whether Lockheed Martin has officially licensed its name, logo, and likeness to the South Korean company. This practice of reimagining famous brands as streetwear lines is common in South Korea, but may seem odd to Americans. It is suggested that South Koreans may be attracted to the foreign language and bold graphics on the clothing. The article questions why Lockheed Martin would allow its name and logo to be used in this way. The article concludes by mentioning that the South Korean brand does a better job of promoting Lockheed Martin than the company’s official store.
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