The Tourism Authority of Thailand (TAT) is discussing a potential partnership with English Premier League club West Ham United to promote Thai tourism for the 2026/27 season. Talks have included displaying the “Amazing Thailand” logo on the club’s shirts, LED screens, and static signage at the stadium, as well as organizing promotional activities and content creation in Thailand. The project is still in the negotiation stage, with no final agreement reached yet. Nithee, TAT deputy governor for marketing communications, visited the club in London to meet with executives and discuss the potential collaboration.
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