Amazon has introduced a new subscription tier for its Prime Video service called “Prime Video Ultra,” priced at $19.99 per month. This tier, replacing the current ad-free model, offers enhanced features, including high-quality 4K resolution, Dolby Atmos sound, increased offline downloads, and more concurrent streams. However, it represents a $4.99 hike from the previous pricing of $14.99. This price increase reflects a broader trend among streaming services, including Netflix and HBO Max, which have also raised their fees while enhancing quality. The industry appears to be shifting back toward a model reminiscent of traditional cable, raising concerns among users.
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