Thailand’s changing demographics, including an ageing population and declining birth rates, are driving the growth of a booming “cat economy”. With a projected total market value of 101.4 billion baht by 2026, cats are becoming the preferred pet in urban areas, overtaking dogs. Owners are spending more on pet humanisation, with an average annual expenditure of 50,500 baht per pet. The industry is expanding to include health and wellness services, pet food exports, and high-growth sectors like smart pet technology. Regulation is also tightening to improve hygiene and reduce urban conflicts. Cats are now at the center of Thailand’s consumer economy.
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